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CRCT Cricut, Inc.

Trailing twelve months to 2026-06-30 · as filed 2026-08-05, not restated
Technology

Scale

Market cap
$1.2bn
Revenue TTM
$690m
Net income TTM
$88m
Free cash flow
Composite score
80.6
Sector rank
#1915

Valuation

P / E
14.0
EV / EBITDA
7.2
EV / sales
1.4
FCF yield
Earnings yield vs 10-yr
2.40pp

Earnings yield vs 10-yr compares what the business earns per pound invested against the 4.73% a 10-year US Treasury note pays for no equity risk. Negative means you are paying up front for growth not yet delivered.

Quality and growth

Net margin
12.7%
EBITDA margin
19.0%
ROE
23.8%
ROIC
130.5%
Revenue growth
-3.1%

Insider activity, last 90 days

Net open-market
$-2.18m
Buyers
0
Sellers
2

Open-market purchases and sales only. Grants, option exercises, gifts and shares withheld for tax are excluded: they are how people are paid, not what they think.

What management said

For example, in 2023, 2024 and 2025, our fourth quarter represented 30%, 29% and 29% of total revenue for the year, respectively. Our promotional discounting activity is higher in the fourth quarter as well, which negatively impacts gross margin during this period. For example, gross margin in the fourth quarter of 2025 was 47%, compared to gross margin of 55% for all of 2025. Of the approved amount, $17.9 million was recognized as a reduction of product cost of revenue, $1.7 million was recorded as a reduction of inventory, and $0.7 million was recognized as interest income. …Cricut, Inc., 10-Q, period ended 2026-06-30, filed 2026-08-05

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